Curriculum at Sofia Severo

Team worker responsible for mapping, organizing and creating a standard workflow for deLima Design Studio.

Team worker responsible for coordinating the previews researches of the creative process at Inteligencia Marketing and deLima Design Studio.

On my last three jobs I was one of the Art Directors responsible for coordinate all the process of our graphic design projects, since the first briefing to the printing and production.

In this 6 years I’ve been learning that Design is a process and as process it needs, not just creativity to improve the results, but mainly organization and discipline to keep the right development.

RT DIRECTOR | Since Set 09
Inteligência Marketing, Camboriu, Brazil

ART DIRECTOR | Nov 07 to Jun 08
deLima Design, Camboriu, Brazil

Mapping and organizing all the process of the studio’s workflow, in order to define the relations and connections between them and also a pattern in the operational procedures.

Being creative on the Identity Design and Communication projects always with responsibility and commitment with our client’s needs.

I was also encharged of managing the financial issues of the company, which gave me the opportunity of learning about financial management and planning.

ART DIRECTOR | Feb 06 to Nov 07
Inteligencia Marketing, Camboriu, Brazil

I enjoyed the full responsibility of design and project management to advertisement and integrated marketing means.

Brief clients, understand their needs and business, researches, sketching alternatives, proposing graphical solutions and sometimes even practical solutions in our client’s companies was some of my duties during this time.

ART DIRECTOR | Aug 04 to Mar 05
Blink – Internal Marketing Agency, Sao Paulo, Brazil

Working in teams of two graphic designers and a writer, we studied the problem, came up with alternatives and developed the best one for the campaign purpose.

Creation of brands and graphic material to illustrate all internal marketing campaigns to our client’s employees.

Some of my clients were: MasterCard, DPA Dairy Partners Americas and Veja Magazine.

DESIGNER | Feb 04 to Jul 04
RA3N Propaganda, Sao Paulo, Brazil

Developing ad campaigns, web design and promotional material for primary schools.

DESIGNER ASSISTANT | Jun 02 to Nov 03
GGe Design Graphic Studio, Camboriu, Brazil

This was my first job in design and also the one that arose my curiosity for this profession. During this time I worked as the secretary of the studio and I could also develop different skills as an assistant of creation.

UNIVERSITY OF FINE ARTS OF SAO PAULO | Sao Paulo, Brazil | 2005
Industrial Design | Habilitation in Product Design

TYPOGRAPHY COURSE | Sao Paulo, Brazil | Jul 04 to Dec 04
5 months course with one of the bests brazilian’s typographer

PHOTOGRAPHY EXHIBITION | Camboriu, Brazil | Aug 03
Exhibition at the University Vale do Itajai in Santa Catarina, Brazil

URBAN PHOTOGRAPHY COURSE | Sao Paulo, Brazil | Aug 03 to Dec 03
Held by the brazilian photographer Vera Albuquerque

TYPOGRAPHIC DNA CONGRESS | Sao Paulo, Brazil | Oct 03
1st brazilian typography congress in Sao Paulo

Sofia Severo